Platinum Blonde is back, but don’t call it a reunion. In reality, it’s more like the band has simply taken a finger off of the pause button with the release of its new album, Now & Never.

The band’s four albums have collectively gone platinum seven times over. They have garnered multiple Juno Award nominations and been inducted into the Music and Broadcast Industry Hall of Fame. Indeed, re-ignition of the band has been a very long time coming but it wasn’t for lack of demand. Appetite for the signature new wave rock sound that swept up throngs of fans has hardly waned since the boys pressed pause in 1991.

As the years passed the band became somewhat of a cult mystery. When electronic dance tastemakers Crystal Castles teamed with Robert Smith of The Cure in 2010 to record a cover version of Platinum Blonde’s “Not In Love”, an entire new generation of fans began clamoring to discover the band’s music.

The panache and passionate soul of Platinum Blonde’s music is vivid in the 10 tracks that comprise Now & Never. A finely wrought mélange of crisp rock and sultry electro-pop, the leading single “Beautiful” entwines highly evolved strings and guitar work over an intense beat that is capable of holding any dance floor captive. Throughout its entirety, seemingly contradictory rock and dance influences melt together seamlessly. Across time, the one constant of Platinum Blonde has always been an unquenchable yen to evolve. With Now & Never, the band that’s made a career of forging its own path continues to roam free.

Songs: “Doesn’t Really Matter”, “Crying Over You”, “Standing In The Dark”, “Not In Love”, “Situation Critical”, and “Sad Sad Rain”.

Tickets on sale April 15 for Players Club Members, April 17 for general public.